👋 Digital product design leader, player and coach that has been designing customer experiences and digital products since 2002.

“So I’ve been told” I’m an innovative Digital Product Design Leader with 20+ years of experience transforming user experiences and driving business growth through scalable SaaS, eCommerce, and enterprise solutions. I have proven expertise in UX/UI design, product strategy, and agile methodologies, leading cross-functional teams to create award-winning digital products that enhance customer engagement and operational efficiency. I’m passionate about integrating user-centric design into business strategies to deliver measurable impact.

Throughout my career, I’ve built and nurtured high-performing design teams, implemented user-centric strategies, and championed design excellence at every stage of the product lifecycle. Whether integrating Lean UX principles in fast-paced, agile environments or guiding large-scale digital transformations for Fortune 50 companies, my approach has always been grounded in creating seamless, human-centered solutions that meet both user needs and business objectives.

Building Design
Departments & Cultures

I’ve established and scaled design teams from the ground up, embedding design thinking and user-centered principles into product development, driving cross-functional collaboration, and fostering a design-driven culture.

Leadership &
Mentorship

I’ve led diverse teams of UX/UI designers, researchers, and strategists, ensuring consistent quality and alignment with strategic goals. Focused on empowering teams to innovate while mentoring emerging design leaders.

Design Strategy
& Execution

I’ve guided end-to-end design processes for both web and mobile platforms, delivering seamless user experiences that maximize user engagement and drive business results. Skilled in transforming complex requirements into intuitive, accessible designs.

Digital Transformation
& Innovation

I’ve partnered with leadership to reimagine and redefine product offerings, driving innovation through next-gen technologies, including AI, machine learning, and video commerce, while aligning solutions with overall organizational goals.

Cross-Disciplinary
Collaboration

I’m a strong advocate for collaboration across design, engineering, product, and business teams, ensuring alignment and delivering high-quality, user-first products on time and within scope.

Data-Driven
Design

I’ve leveraged user research, analytics, and feedback loops to continually refine designs, ensuring that user insights and business metrics directly inform decisions.

His UX knowledge and team leadership skills are outstanding – I have complete trust in his judgement and direction to the team, and I always feel comfortable sending him in my stead.

VP, Experience Design
He also brings a unique strategic product perspective to the table, and can particularly help guide the product management team on strategic roadmap and go-to-market decisions.

VP, Digital Product
He has a keen knack for managing both up to senior leadership and down to the team, and for keeping the team members motivated and aligned.

Executive Director, UX
When he came onboard, he immediately stepped in to build strong relationships with cross-functional partners across dev, product, content, marketing, and program, and he is seen as a collaborator that everyone wants to work with.

Executive Director, UX

I like to keep it agile and lean

Research and Analyze

I’m passionate about quickly understanding the problem, researching it and analyzing the data in days, not weeks and months.

Design and Prototype

I thrive when we dive right in with rapid sketches, wireframes and prototypes to shape solutions at speed.

Test and Optimize

I’m energized when we test prototypes with real users quickly to identify areas to improve for continuous optimization.

Established a UX Research Optimization practice that identified key behavioral issues on product detail pages, uncovering over $30m in untapped revenue. Addressing these issues led to a 15% increase in next most likely purchases.
Grew a design team from 0 to 20 in under a year, driving improved digital experiences, achieving the highest NPS scores the company had ever seen, and securing two JD Power Awards.
Developed a UX Product Strategy that unified five disparate systems into a single platform, delivering a streamlined user experience with role-based feature unlocks.
Integrated UX pods into 10 product teams, resulting in 30 design awards, a 15% increase in digital account sign-ups, and a 20% boost in digital self-service usage.